There is a gold rush happening right now in Brazil.

Millions are being made by entrepreneurs who take a business model that is working elsewhere and bring it to the Brazilian market.

In the affiliate marketing world, Erico Rocha had the first 7 figure (in Brazilian Reais) product launch after licensing Product Launch Formula from Jeff Walker and adapting it to the Brazilian market.

Many others have since followed in his footsteps to 7 figure launches including the American entrepreneur Kevin Porter, who enjoyed massive success with the launch of his online English course.

As an online business owner yourself, you may be wondering how you can start taking part in the action.

I’ve recorded a short video to lay out the basic steps you’ll need to take. Or if you’d prefer you can read a summary below.

4 Steps To A Successful Product Launch in Brazil

In order to begin selling your digital products in Brazil, here is what you will need to do.

1. Translate all content into Portuguese

To build lasting relationships with your Brazilian audience you’ll need to create content that is written in language appropriate for the market you’re serving.

In most cases you can take your existing front end content and have it professionally translated into Portuguese. Some of that content may include:

Blog articles
Pdf reports
Videos
Info graphics
Podcasts
Autoresponder sequences

You also need to translate your back end content, such as:

Ebooks
Membership sites
Video courses
Audio lessons
Mobile Apps

In general, Brazilians prefer to watch videos. If your content is text heavy you may consider hiring a Brazilian actor to narrate your videos.

2. Adapt your branding for the Brazilian market

All of your sales copy, including sales letters, videos, email sequences and ads needs to be translated into Brazilian Portuguese. It’s not enough to just hire a translator on Odesk though. To get the most out of your campaign you need to have sales copy that is written specifically for your target market in language that they are used to seeing.

You also need to be careful when using images without understanding how they will be received by Brazilians. Something completely innocent to an American consumer might be seen as offensive by a Brazilian.

One important decision you’ll need to make is if you’re willing to learn Portuguese to be the face of your brand and take advantage of the gringo factor, or if you’re going to hire an actor.

3. Set up to Receive Brazilian Payments

Selling your products in Brazil is not as simple as translating everything and putting up a Paypal buy button.

A large number of Brazilian consumers don’t have international credit cards and can’t send you money outside of Brazilian financial systems. You’ll have to use Brazilian payment methods in order to receive payments.

A lot of Brazilians prefer to pay with a system known as boleto. Basically how it works is that they print out a piece of paper that they take to their local bank or lottery house and pay with cash. After a few days the money arrives in your account.

The simplest way to do this is to sell your products through Hotmart, the Brazilian equivalent of Clickbank. They are able to accept payments via boleto, credit cards and bank deposits and can pay you through Paypal.

If you’re not using affiliates and depending on transaction volume there are other methods that might make sense for your business.

4. Provide Customer Support in Portuguese

As a business owner who wants to cultivate long term relationships with your customers, you want to provide an excellent customer service experience.

Having someone translate all support emails into English, then translating the response from your support team back into Portuguese is one option. You may find this to be a time intensive endeavor, in which case you’ll want to hire a dedicated Brazilian support staff to respond to customer support requests.

The needs of your Brazilian customers are going different from the needs of customers in other markets that you work in. Whatever support team you work with will have to be trained in dealing with the idiosyncrasies of Brazilian consumers.

Brazilian employment law can be tricky, and if you’re hiring staff in country you’ll need to be in compliance with Brazilian labor laws.

Ready to Dive In?

These are the main challenges that you’ll have to overcome in order to sell your digital products in Brazil, but there is a lot more that will come up once you get started.

If you’re crazy like me you can spend years living in Brazil learning Portuguese and going to events and conferences to make the business connections that will lead you to success.

If you’d rather not invest the time in that type of endeavor you can just take advantage of my experience.

I offer consulting to internet marketers who are serious about getting involved in Brazil at the rate of $100 an hour.

Before we get on the call I’ll get a better understanding of your business, your goals in Brazil and figure out a plan of action for you. Depending on what your business is I may be able to connect you with Brazilian affiliates who would be willing to do a joint venture with you.

My intention with this call is to save you at least 50 hours of market research and network building so that you can accelerate your business growth.

To begin, click on the button below to submit your payment and fill out a questionnaire.

If I feel based on your answers that I wont be able to add value to your business I’ll refund your money.

Internet Marketing in Brazil Consulting